Silicon valley-based technical marketing consultant with a strong track record of growing revenue and market share in the photonics industry.
A second set of eyes to make sure you're on the right track. 27 years of experience with photonics industry leaders such as TRUMPF, Coherent, and Newport Spectra-Physics.
Let's talk. I'd love to learn more about your business.
Growth Technical Marketing in the Virtual Exhibition
Photonics Product Marketing: Strategy and execution for photonics products – new product market requirement definition (MRD), competitive analyses and scorecards, financial analysis – revenue forecasts and product justification. Revenue Generation: Tactics to grow revenue and market share – Ad creation and management, web site improvement SEO & SEM. Outbound marketing – social media, email blasts, search and display advertising. Certified Google AdWords partner. Promotion and Content: Brand messaging to increase visibility, engagement, response and brand awareness. Content development and article placement in key photonics outlets, white papers, videos, social media, and trade show presentations. Sales Tool Development: Bring your sales team up to speed quickly with winning sales presentations, key account targeting and key decision maker identification, sales training and webinars, success stories, data sheets, FAQs, etc.
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Growth Technical Marketing is shown as alternative supplier on 4 pages of other suppliers offering the same kind of products without having an ad package.
