The RP Photonics Advertising Package

For each product, you can display a product description – text with links to product-specific pages, plus an image, which will be shown in three places:

1. on your company profile page (see below)
2. on the page listing suppliers for a specific product (example: laser diodes)
3. even in the related encyclopedia article, if there is one (example: laser diodes)

This gives you not only by far stronger exposure, but also results in many times improved referral traffic to your website.

Every supplier has a profile page (minisite) giving an overview of the company and its products. With the advertising package, that looks much nicer and gives more comprehensive information:

• Your profile can present your company logo, slogan and a company description. The description can be several sentences long and can contain links to specific pages on your website.
• We can display an image (up to 1200 × 800 px) – for example, a photograph of your main building, an exemplary exhibition booth, a collection of products or just a nice illustration.
• You can also display links to your social media pages (Facebook, LinkedIn, X, YouTube, Vimeo) and a quality certificate (e.g. ISO 9001).
• You can list several company news items – each one with a title, linked to a page e.g. on your website.
• As a manufacturer, you can list your distributors, or as a distributor, you can list the companies you represent.
• We will announce your participation in upcoming exhibitions, if you tell us about them.

You also get far more visibility in the list of all suppliers.

With a free entry only, the table of products on your supplier profile page displays alternative suppliers for those products. If you have the advertising package, your product descriptions will show up there – and your company appears on other supplier profiles as an alternative supplier!

With the advertising package, you get a much enhanced booth in the RP Photonics Virtual Exhibition – more precisely, one such booth in every hall of the exhibition (for a specific top-level product category) where at least one of the products of the corresponding category has been registered for your company. The booth has a much increased size; it displays your logo and images.

The mini-profile which pops up when somebody clicks on your booth symbol is also substantially improved.

Further features are special promotion buttons on your virtual booth: for company or product news, or for a company video. When somebody clicks on such a button, we display some additional information and a link, e.g. to a page on your website. You can use such features throughout the year and occasionally change their details.

One white paper or video promotion is included in the advertising package. We place a preview in the corresponding Encyclopedia article, so that it is seen by exactly those people who have an interest in the specific topic!

The advertising package includes a skyscraper banner which can be displayed in the right column of the Buyer's Guide pages (see the right side of this page as an example – many are our own ads).

Whenever a page of the Buyer's Guide or the Encyclopedia is called, the web server randomly selects one of the banners.

When you advertise, you probably want to monitor the results. Therefore, RP Photonics provides substantial statistical data to customers with an advertising package. They obtain a website link, containing a secret password, with which they can access the statistical information at any time. The data is regularly updated at the beginning of each month.

The provided statistical data include at least the following:

• Traffic by pages: number of page views and referrals to the supplier's website – for the company profile, for each supplier page for a product of the supplier, and for each Encyclopedia article in which an ad of the supplier appears. These data are the sums from the beginning of the current advertising period to the previous month.
• Traffic by months: number of page views and referrals by month for up to 36 months (possibly even beyond the beginning of the advertising). The information includes data for the company profile and sums for all supplier pages and for all Encyclopedia articles.

We are happy to demonstrate to our customers how much our website is used, and how much value is added in the form of branding and lead generation.

We strongly encourage you also to check the statistics of your own web server, so that you can find out how much traffic you get from us as compared with other websites – for example, from other buyer's guides.

The cost per year:

• basic price: 2500 € (2500 CHF, 2750 USD)
• add 80 EUR (80 CHF, 90 USD) for each product category up to 50
• add 50 EUR (50 CHF, 60 USD) for each further category (beyond 50)

After the advertising period (normally one year), we will ask you whether you want to prolong your advertising. There will be no automatic renewal – we always ask for your explicit consent.

If you are not yet advertising in the RP Photonics Buyer's Guide, we suggest the following:

• Try it out either for 6 or even only 3 months.
• Thereafter, make your final decision based on the statistical data and your overall impression.

The vast majority of advertisers who tried that then decided to stay with us – often for many years.

We currently offer a free trial – not of the whole advertising package, but of its key feature: publishing product descriptions (see above, item (1)). You can have that for three product categories during two months.

Note that with this trial you will not enjoy various other benefits of the advertising package, such a much improved company profile page. But you will see the major lead-generating feature at work for some of your products.

We offer a startup discount of 25% if your company has been registered only up to 25 months before the date of order.

Another page explains why RP Photonics is the clearly leading partner for digital marketing of photonics products.

Our offer is simple: our advertising package lets you use all features and generate far more referral traffic to your website than with any other digital resource in photonics. This is what is described on this page.

You are welcome to talk directly to Dr. Paschotta (RP), who has developed the whole system and understands how digital marketing in photonics works. He will be happy to evaluate your needs and will diligently assist you.

Of course, you can also send your questions by e-mail to .

You can most conveniently deliver the inputs for the advertising package through a form, although we also accept materials sent by e-mail to .

If your company is listed already, you will find it in the selection box below, which directly takes you to the form:

Otherwise, please use the registration form for new suppliers.

When you sent us the information for the advertising, the further steps are:

• We will ask you to informally confirm your consent with (a) our user-friendly Terms and Conditions and (b) the cost (by e-mail).
• Once we have sufficient data (in particular, the product descriptions and images), we will display at least a preliminary form of your enhanced entries. Your referral traffic will rise steeply!
• In the following few days, we can together complete and fine-tune your entries, e.g. utilizing additional features of the advertising package.
• When everything is set up, we will send our invoice (for payment via bank transfer).
• Some time before the advertising period is over, we will ask you about the renewal for the next 12 months. You can then decide based on your overall experience and the obtained statistical data.