Buyer's Guide … the one with the Encyclopedia!

Buyer's Guide Entries for Suppliers:
Features of the Ad Package

Dr. Paschotta

Do you want to talk to RP?

Learn about our marketing offers:

  • Step 1: why RP Photonics is your ideal partner for digital photonics marketing
  • Step 2: general information on free and enhanced buyer's guide entries – why and how our ad package multiplies your chances on the market
  • Step 3 (current page): details of our advertising package – features, price, how to get started

For further details, see the navigation menu.

The Key Feature

If you are keen to decide efficiently, we are happy to help you here to focus on the key point.

The most essential aspect of the ad package is to provide product information at various locations (see point (1) below). In short, the reasons are:

  • A user is often confronted with a very long list of suppliers of a certain product – too long to check every supplier in detail.
  • The first round of selection – making a short list of suppliers for closer inspection – is normally made based on published product descriptions (typically few sentences), where these are available: these allow the user to quickly determine whether that supplier seems to have suitable products.
  • Product descriptions (with images) can be published only with our ad package, and that is the key advantage. Note that the product descriptions then also appear on your supplier profile page and, as far as available, even in suitable encyclopedia articles. Through links in the product descriptions, users directly get to the relevant pages on your website – highly convenient for them, and you won't lose them on the way.
  • For all suppliers with free entries only, users would need to visit their websites and search the relevant information there (always starting from the homepage) to determine whether they might have something suitable. That is often too tedious.

The other features of the ad package are nice to have, but less important. Therefore, for your decision whether to get the ad package it will probably be sufficient to check only point (1) Improved display of your products below.

Details of the Ad Package Features

Here are the ad package features in detail, beginning with the crucial point (1):

(1) Improved display of your products

This is the clearly most important feature of all, as explained above.

The details:

  • You can display an unlimited number of products.
  • Each product is presented with a product description and a product image. Those make it far easier for our users to see what you offer, and it motivates them to visit your site if the product description fit their needs.
  • The data for each product appears
    (a) in your company profile,
    (b) on the page listing suppliers for a specific product, and
    (c) even in the related encyclopedia article, if there is one.

    On the page with suppliers for a particular product, suppliers with ad package additionally appear in a separate table above the table with all suppliers (in random order). Your company logo and slogan are also displayed there.

Here is an example from the page with suppliers for laser diodes:

(click here)

supplier listing

See also what appears in the related encyclopedia article – find the logos near the article heading and the detailed information towards the end in the section “Suppliers”.

  • Your product description can contain several links to specific pages on your website, so that users directly get where you want them. (We regularly check the links in your product descriptions and will report back to you should we find that any are broken.)

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(2) Enhanced company profile

Every supplier has a profile page (minisite) giving an overview of the company and its products. With the ad package, that looks much nicer and gives more comprehensive information:

  • Your profile can present your company logo, slogan and a company description. The description can be several sentences long and can contain links to specific pages on your website.
  • We can display an image (up to 1200 × 800 px) – for example, a photograph of your main building, an exemplary exhibition booth, a collection of products or just a nice illustration.
  • You can also display links to your social media pages (Facebook, LinkedIn, Twitter, YouTube, Vimeo) and a quality certificate (e.g. ISO 9001).
  • As a manufacturer, you can list your distributors, or as a distributor, you can list the companies you represent.
  • We will announce your participation in upcoming exhibitions, if you tell us about them.

You also get far more visibility in the list of all suppliers.

With a free entry only, the table of products on your supplier profile page displays alternative suppliers for those products. If you have the ad package, your product descriptions will show up there – and your company appears on other supplier profiles as an alternative supplier!

? Is anything unclear? Please tell us!

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(3) Enhanced Presence in the RP Photonics Virtual Exhibition

With the ad package, you get a much enhanced booth in the RP Photonics Virtual Exhibition – more precisely, one such booth in every hall of the exhibition where at least one of the products of the corresponding category has been registered for your company. The booth has a much increased size; it displays your logo and images.

The mini-profile which pops up when somebody clicks on your booth symbol is also substantially improved.

Further features are special promotion buttons on your virtual booth: for company or product news, or for a company video. When somebody clicks on such a button, we display some additional information and a link, e.g. to a page on your website. You can use such features throughout the year and occasionally change their details.

(4) White paper or video promotion

One white paper or video promotion is included in the ad package. We place a preview in the corresponding encyclopedia article, so that it is seen by exactly those people who have an interest in the specific topic!

(5) Advertising banner

The ad package includes a skyscraper banner which can be displayed in the right column of the buyer's guide pages (see the right side of this page as an example – many are our own ads).

Whenever a page of the buyer's guide or the encyclopedia is called, the web server randomly selects one of the banners.

More details of banners …

All banners resulting from ad packages have the same display probability. The total display probability of those banners is limited to 50% for the buyer's guide pages, and to 10% for the encyclopedia pages. Currently, there are 41 such banners, and each one obtains a 1.2% display probability on buyer's guide pages. With typically well over 20,000 page views per month of buyer's guide pages and well over 200,000 on encyclopedia pages (see the statistics), each banner obtains over 244 views per month on buyer's guide pages and over 488 on encyclopedia pages.

Banners are graphics with the following characteristics:

  • width: 234 px, height 500 to 600 px
  • animated GIFs are allowed, as long as the animation is not too distracting (to be determined by RP Photonics)
  • HTML link connected to the banner: URL can be freely determined by the advertiser

Our additional service: we produce your banner graphics from your inputs. For example, you may send us an image and some text which we will place on the image, together with your company logo. We can also cut off superfluous margins, rescale images etc. It may thus be sufficient to send us materials from other areas which we adapt to meet the above described characteristics.

It is also possible to obtain additional such banners, possibly with higher display probability and for a limited time; see our page on advertising banners for details.

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(6) Company news

You can occasionally publish your news on our company news page – for example, if your company won a prize, you enlarge your facilities or introduce new product lines. You can submit the information with a web form, but will also get support as needed.

(7) Website statistics

RP Photonics provides substantial statistical data to customers with an ad package. Such customers obtain a website link, containing a secret password, with which they can access the statistical information at any time. The data is regularly updated at the beginning of each month.

The provided statistical data include at least the following:

  • Traffic by pages: number of page views and referrals to the supplier's website – for the company profile, for each supplier page for a product of the supplier, and for each encyclopedia article in which an ad of the supplier appears. These data are the sums from the beginning of the current advertising period to the previous month.
  • Traffic by months: number of page views and referrals by month for up to 36 months (possibly even beyond the beginning of the advertising). The information includes data for the company profile and sums for all supplier pages and for all encyclopedia articles.

We are happy to demonstrate to our customers how much our website is used, and how much value is added in the form of branding and lead generation..

We strongly encourage you also to check the statistics of your own web server, so that you can find out how much traffic you get from as compared with other websites – for example, from other buyer's guides.

? Is anything unclear? Please tell us!

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Prove that you are a human being by entering three times the digit "4" into the following field: 

Please enter questions anonymously; if you need an answer, please use our contact form.

What is the Price of the Ad Package?

The price per year:

  • basic price: 2500 € (2500 CHF, 2750 USD)
  • add 80 € (80 CHF, 90 USD) for each product up to 50
  • add 50 € (50 CHF, 60 USD) for each further product (beyond 50)

Examples:

  • 3300 CHF (3300 €, 3650 USD) for 10 products
  • 4100 CHF (4100 €, 4550 USD) for 20 products
  • 6500 CHF (6500 €, 7250 USD) for 50 products
  • 9000 CHF (9000 €, 10,250 USD) for 100 products

For a trial, we also offer shorter subscription periods lasting 3 or 6 months and costing just 25% or 50% of the amount of one year, respectively. That way, you get a low-risk test. Thereafter, you can decide on the further 12 months based on the obtained statistical data and your overall impression of the benefits.

prices of ad packages

Startup Discount

We offer a startup discount of 25% if your company has been registered only up to 25 months before the current date.

Price Calculation (without startup discount)

Number of products:
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Price per year (CHF):calc
Price per year (USD):calc

Enter input values with units, where appropriate. After you have modified some values, click a “calc” button to recalculate the field left of it.

After the advertising period (normally one year), we will ask you whether you want to prolong your advertising. There will be no automatic renewal – we always ask for your explicit consent.

? Is anything unclear? Please tell us!

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Decide Based on Data from a Low-risk Test!

If you are not yet advertising in the RP Photonics Buyer's Guide, we suggest the following:

  • Try it out either for 6 or even only 3 months.
  • Thereafter, make your final decision based on the statistical data and your overall impression.

We also warmly recommend that you check your referral traffic, ideally comparing referral data for different digital advertising portals. Concentrate your resources on what produces proven results!

? Is anything unclear? Please tell us!

Please enter your question here:

Prove that you are a human being by entering three times the digit "4" into the following field: 

Please enter questions anonymously; if you need an answer, please use our contact form.

How to Get Started?

The process is pretty simple:

  • If there are still any questions or concerns, contact us to discuss the matter with Dr. Paschotta, e.g. by telephone or video.
  • Find the profile page of your company, starting from the list of all suppliers. (If your company is not registered yet, use the registration form for new suppliers to create your profile.)
  • In the profile, click on the button “Edit profile data” (right of the heading).
  • Finally, just fill out the registration form.

We also offer a page describing the details of the required data, with helpful recommendations. In any case, you will be supported during to the whole process to get everything done easily.

? Is anything unclear? Please tell us!

Please enter your question here:

Prove that you are a human being by entering three times the digit "4" into the following field: 

Please enter questions anonymously; if you need an answer, please use our contact form.

See also the terms and conditions of the RP Photonics Buyer's Guide and the frequently asked questions.