Precisely Target a Specific Audience
In some cases, you want to precisely target a very specific audience with some document. Some examples:
- You have some interesting “white papers” or application notes – informative documents on certain technological aspects.
- You have a video which addresses a specialized topic.
- You organize a conference on a specific scientific topic (e.g. frequency combs).
It would not be sensible to present such information to a large audience of people most of whom are not interested in your particular topic.
Our Solution: Promotion in Encyclopedia Article
We can place a preview of your white paper (or video) in the corresponding article of our photonics encyclopedia! For example, if you have a white paper related to high-power diode lasers, we can place it in the encyclopedia article on diode bars, diode stacks or diode lasers.
So you reach exactly those people who are obviously interested in the particular topic!
On the page with the encyclopedia article, we can place a well visible box in which your white paper is announced. That box (see the example on the right side) appears just below the “Buyer's Guide” box, which is within the content section (not in the banner column) on the right side just below the article heading. It has the heading “Related White Paper from (company name)” and displays a large preview e.g. of the first page of your document (up to 280 pixels wide and up to 320 pixels high; we can create it from your document).
The document preview is equipped with a link with which the user can directly download the document file (typically in PDF format).
Most promotions are directly related to a certain product, for which you have a buyer's guide entry. We will then place a smaller box announcing your white paper (but here without a graphical preview) in the corresponding page with suppliers for the product – well visible above the list of suppliers. Besides, the link to your white paper is inserted in the list of all suppliers and in the table of products on your company profile.
The document or video can be hosted on our server or on your own web server – just as you like.
One such promotion is included if you have an ad package. For further promotions, we can tell you the conditions:
If you like this buyer's guide as an advertising resource, share it with your friends and colleagues, e.g. via social media: