RP Photonics

Buyer's Guide … the one with the Encyclopedia!

Revision of the RP Photonics Buyer's Guide in 10/2018

In October 2018, we have introduced substantial changes to our advertising offers. Here, we explain what changed and for what purpose.

The essence is that our new ad package has become much more powerful for branding and lead generation, and only for special promotions you need to pay extra. So our advertisers get strongly improved results with the system, which also became substantially simpler for them to handle.

What Has Changed?

In our previous system, we offered ad packages of various sizes – limiting the number of products which can be displayed – and enhanced product entries for further improving the visibility of specific products. That concept was quite flexible, but it had two problems:

Now we have decided to offer a single kind of all-inclusive ad package:

Further, we have removed some features which have not been used much, because simplicity is important for your convenience. And our registration form became substantially simpler – for example, no product-dependent additions to the cost any more.

We also implement some enhancements of our website design.

And the Cost?

In most cases, you only have to pay a fixed price for your ad package, which only depends on the number of registered products.

Due to the much expanded features of an ad package, the entry price became substantially higher. On the other hand, the prices are substantially lower than what you would have paid for all these enhanced product entries with our old system. Also, you would pay substantially more elsewhere for a lower value. We hope to convince you that you obtain excellent value, i.e,. a great return on investment.

Anticipated Effects

We anticipate the following effects of those changes:

Handling of Previous Agreements

Essentially, advertisers who got an ad package of the now outdated kind can just keep the features for the rest of their advertising period. However, we also offer them to upgrade their ad package to the new style, so that they can also benefit from the much improved features.

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