RP Photonics Online Marketing Solutions

What is RP Photonics?

RP Photonics is a German photonics company, offering photonics marketing services apart from technical consulting and simulation and design software. It has been founded by RP = Dr. Rüdiger Paschotta in 2004 and is famous for its extremely popular RP Photonics Encyclopedia.

Note: Do not confuse RP Photonics (domain rp-photonics.com) with Photonics Media (domain photonics.com), a US company which is also active in photonics marketing. They are strong in print advertising (which we do not offer) based on their well established trade journals, while we have the strongest digital marketing offers for generating sales leads for photonics products.

Why advertise with RP Photonics?

RP Photonics offers the best solutions for online marketing of photonics products such as optical components and systems, laser sources and amplifier systems, optoelectronic devices, light sources, optical materials and photonics applications:

Our buyer's guide can generate more leads for your company than any other photonics website.

You can understand how RP Photonics can do that:

1. RP Photonics offers the industry-leading photonics website:

It contains the famous RP Photonics Encyclopedia for optics and optoelectronics, laser technology, fiber optics, nonlinear optics, lightwave communications, imaging, optical metrology, spectroscopy, etc.
It is closely linked with the RP Photonics Buyer's Guide, which is the ideal photonics marketplace: direct correspondence between encyclopedia articles and lists of suppliers,
e.g. encyclopedia article on laser diodes ⇆ suppliers for laser diodes
It is a unique information resource with enormous value for anyone working in photonics – and totally for free for the users!

2. Your target audience is there:

tens of thousands of photonics professionals use it:
personnel in scientific research and industrial R & D, business staff, laser market experts, etc. Users are from industry and science – who else would use such a resource?
unparalleled search engine ranking

3. We consistently deliver:

many more referrals to your website than from other buyer's guides
or in fact any other photonics website
→ effective lead generation (learn how to measure referral traffic)
high quality of traffic, since our resource is used by experts
better value for your money
excellent service: get your ads installed easily
honest and trustworthy throughout the entire process

How to make this work for you?

It's simple:

Get Your Buyer's
Guide Entries
with the Ad Package

Upgrade your buyer's guide entry with our ad package, so that it will generate far more leads and thus contribute to the growth of your sales and revenue. Many great features are included for strengthening your position in the photonics market.

The key point: the ad package will allow you to publish your product description (with an image) for each product – on your company profile page, on the list of suppliers for that product, as well as even in the corresponding encyclopedia article. (We have such articles for the majority of products.) In addition, you get a strongly enhanced company profile page, one included targeted promotion for a white paper or video in an encyclopedia article, one advertising banner (see below) and the right to publish your company news.

Try it out (e.g. with a three-month test), see the results (e.g. with your server statistics and the statistics we will give you), and we bet that you will be convinced!

Do you want to talk to RP?

The founder and managing director of RP Photonics will personally explain anything you need to know – e.g., how the ad package works and how to get started.

Your name:
E-mail address:
How would you like to communicate? by telephone by Skype (video chat) other

Please suggest a date and time, and possibly give us your telephone number or Skype name:

Dr. Paschotta will contact you by e-mail to confirm the date or suggest another time. Our time zone is Central European Time, but times outside normal office hours are often possible.

Please prove that you are a human being by entering three times the digit "3" into the following field:

We will handle your data carefully in agreement with privacy laws. That implies that we will not use the data for anything other than the direct purpose (starting a conversation with you) and will not send your data to third parties. For more details, see our privacy declaration.

… or contact RP Photonics in other ways.

Additional information

Website tour:
Advertising in
the Buyer's Guide

See the buyer's guide and encyclopedia main pages.
Follow our tour on buyer's guide advertising.
Check our media data and traffic statistics.
Read the frequently asked questions (FAQ).
Learn from our helpful articles on photonics marketing.
Get news and insights by subscribing for the RP Photonics Marketing News. Example: article of 2020-04-01: Photonics Marketing in Times of the Coronavirus Crisis

Marketing people who do not know our website well yet can have an easy introduction with our video showing the website within about 8 minutes in order to get the user's perspective:

Further, you may want to watch a video demonstrating RP Photonics marketing solutions:

If you like this buyer's guide, share it with your friends and colleagues, e.g. via social media:

These sharing buttons are implemented in a privacy-friendly way!

Month	Page views
2019-09	232,582
2019-10	269,144
2019-11	282,278
2019-12	237,826
2020-01	222,178
2020-02	225,389
2020-03	222,647
2020-04	239,946
2020-05	236,587
2020-06	219,899
2020-07	196,078
2020-08	183,158