Buyer's Guide … the one with the Encyclopedia!

The RP Photonics Digital Marketing Solution

Dr. Paschotta

Do you want to talk to RP?

Learn about our marketing offers:

  • Step 1 (current page): See why RP Photonics is the perfect partner for your digital photonics marketing.
  • Step 2: Understand why and how our advertising package multiplies your chances on the market.
  • Step 3: Explore the specifics of our advertising package – features, pricing, and how to get started.

For further details, see the navigation menu.

Why advertise with RP Photonics?

RP Photonics offers the most effective online marketing of photonics products such as optical components and systems, laser sources and amplifier systems, optoelectronic devices, light sources, optical materials and photonics applications:

By working with our buyer's guide you can generate more sales leads for your company than with any other photonics website.

Generate many sales leads for your photonics products
by presenting them to thousands of photonics professionals
through RP Photonics' popular encyclopedia and buyer's guide
with its effective marketing concept!

You surely know that elsewhere digital marketing often doesn't work: insufficient traffic despite substantial work, ending in frustration. But RP Photonics is different!

What is RP Photonics?

Founded by RP = Dr. Rüdiger Paschotta in 2004, RP Photonics is an internationally renowned company in the field of photonics, offering:

RP Photonics stands out with its hugely successful and highly reputed photonics website. The key element is the famous RP Photonics Encyclopedia, which has be entirely authored by Dr. Paschotta since 2004 and is under continuous further development. We have excellent search engine rankings and enormous traffic – on the order of 250'000 page views in one month.

Note: Do not confuse RP Photonics (domain with Photonics Media (domain, a US company which is also engaged in photonics marketing. They are strong in print advertising (which we do not offer) based on their well established trade journals, while we have by far stronger digital marketing offers for generating sales leads for photonics products.

How We Do Successful Product Marketing

In the following, we explain how RP Photonics does that successful product marketing:

1. RP Photonics offers the industry-leading photonics website.

Our unique information resource if of great value for anyone working in photonics – and totally for free for the users!

2. Your target audience is there.

  • Tens of thousands of photonics professionals use it:
    personnel in scientific research and industrial R & D, business staff, laser market experts, etc. Users are from industry and science – who else would use such a resource? Many are fans of the encyclopedia, using it very regularly.
  • We enjoy exceptional search engine rankings for numerous photonics keywords, since search engines recognize the quality and popularity of our resource.
What is the RP Photonics website so popular?

Use Ticker

3. We have a well working concept.

  • We understand precisely how our buyer's guide works for its users.
  • Based on that, we have developed a proven digital marketing concept which lets that resource work for our advertising customers, using our ad package.
  • The crucial aspect: users confronted with a huge number of suppliers need to produce a short list for closer inspection. For that, they primarily use product information, which is presented only by those using our ad package. The much improved chance to survive the pre-selection means correspondingly more sales leads.

Other marketing concepts, primarily based on yellow-pages effects, cannot remotely reach that effectiveness.

4. We consistently deliver.

Many companies of all sizes are working effectively with us and are happy to renew the advertising package every year. They have learned that here you get a better deal than anywhere else:

  • many more referrals to your website (followed by requests for quotations) than from other buyer's guides, or in fact from any other photonics website
    effective lead generation (learn how to measure referral traffic)
  • high quality of traffic, since our resource is used by experts
  • far better value for your money
  • excellent service: get your ads set up easily
  • also giving you valuable advice, e.g. on how to improve product descriptions
  • honest and trustworthy throughout the entire process

The vast majority of advertisers prolongs their advertising package year for year – because it works!

How to make this work for you?

It's simple: upgrade your buyer's guide entry with our advertising package, so that it will send far more people to your website, and thus contribute to the generation of sales leads and to the growth of your sales and revenue. Many great features are included for strengthening your position in the photonics market.

The key feature of our package is that you can publish your product descriptions in the lists of suppliers (also on your company profile page and even in encyclopedia articles). With those, you help users when they determine which suppliers have suitable products for them; those suppliers will then get a closer look, starting with a visit to their website.

Move forward for the benefit of your company:

Video Explaining Digital Marketing with RP Photonics

This video explains how your digital marketing becomes effective: by choosing the right platform and using the appropriate type of advertisement. The crucial point is to realize what users of a buyer's guide need, and to present exactly that information at the right place.


For regular updates on the activities around the encyclopedia and buyer's guide, follow our LinkedIn page.

Rüdiger Paschotta

Talk to RP!

Rüdiger Paschotta, the founder and managing director of RP Photonics, will be very helpful – for example, personally explaining anything you need to know, e.g., how the advertising package works and how to get started.

Your name:
How would you like to communicate?
by video chat (Zoom, Teams, Skype,, …) by telephone other

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Dr. Paschotta will contact you by e-mail to confirm the date or suggest another time. Our time zone is Central European Time, but times outside normal office hours are often possible.

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We will handle your data carefully in agreement with privacy laws. That implies that we will not use the data for anything other than the direct purpose (starting a conversation with you) and will not send your data to third parties. For more details, see our privacy declaration.