The RP Photonics Digital Marketing Solution
Present your products to thousands of photonics professionals through RP Photonics' popular encyclopedia and effective marketing concept!
What is RP Photonics?
RP Photonics stands out with its extremely popular photonics website – the key element being the famous RP Photonics Encyclopedia, which has be entirely authored by Dr. Paschotta since 2004 and is under continuous further development.
Note: Do not confuse RP Photonics (domain rp-photonics.com) with Photonics Media (domain photonics.com), a US company which is also engaged in photonics marketing. They are strong in print advertising (which we do not offer) based on their well established trade journals, while we have by far stronger digital marketing offers for generating sales leads for photonics products.
Why advertise with RP Photonics?
RP Photonics offers the most effective online marketing of photonics products such as optical components and systems, laser sources and amplifier systems, optoelectronic devices, light sources, optical materials and photonics applications:
In the following, we explain how RP Photonics can do that:
1. RP Photonics offers the industry-leading photonics website:
- It contains the acclaimed RP Photonics Encyclopedia, covering scientific and technical fields like optics and optoelectronics, laser technology, fiber optics, nonlinear optics, lightwave communications, imaging, optical metrology, quantum technology and spectroscopy.
- It is closely linked with the RP Photonics Buyer's Guide, which is the ideal photonics marketplace: there is a direct correspondence between encyclopedia articles and lists of suppliers, for example:
encyclopedia article on laser diodes ⇆ suppliers for laser diodes.
- It has the nicely made RP Photonics Virtual Exhibition – a tool for exploring what's going on in the industry – and for being permanently present as a supplier. It is closely connected with the buyer's guide and serves everybody for 365 days a year.
Our unique information resource if of great value for anyone working in photonics – and totally for free for the users!
2. Your target audience is already here:
- Tens of thousands of photonics professionals use it:
personnel in scientific research and industrial R & D, business staff, laser market experts, etc. Users are from industry and science – who else would use such a resource? Many are fans of the encyclopedia, using it very regularly.
- We enjoy exceptional search engine rankings for numerous photonics keywords, since search engines recognize the quality and popularity of our resource.
3. We have a well working concept:
- We understand precisely how our buyer's guide works for its users.
- Based on that, we have developed a proven digital marketing concept which lets that resource work for our advertising customers, using our ad package.
- The crucial aspect: users confronted with a huge number of suppliers need to produce a short list for closer inspection. For that, they primarily use product information, which is presented only by those using our ad package. The much improved chance to survive the pre-selection means correspondingly more sales leads.
Other marketing concepts, primarily based on yellow-pages effects, cannot remotely reach that effectiveness.
4. We consistently deliver:
- many more referrals to your website (followed by requests for quotations) than from other buyer's guides, or in fact from any other photonics website
→ effective lead generation (learn how to measure referral traffic)
- high quality of traffic, since our resource is used by experts
- far better value for your money
- excellent service: get your ads set up easily
- also giving you valuable advice, e.g. on how to improve product descriptions
- honest and trustworthy throughout the entire process
Many companies of all sizes are working effectively with us and are happy to renew the ad package every year. They have learned that here you get a better deal than anywhere else.
How to make this work for you?
It's simple: upgrade your buyer's guide entry with our ad package, so that it will send far more people to your website, and thus contribute to the generation of sales leads and to the growth of your sales and revenue. Many great features are included for strengthening your position in the photonics market.
The key feature of our package is that you can publish your product descriptions in the lists of suppliers (also on your company profile page and even in encyclopedia articles). With those, you help users when they determine which suppliers have suitable products for them; those suppliers will then get a closer look, starting with a visit to their website.
Move forward for the benefit of your company:
Video Explaining Digital Marketing with RP Photonics
This video explains how your digital marketing becomes effective: by choosing the right platform and using the appropriate type of advertisement. The crucial point is to realize what users of a buyer's guide need, and to present exactly that information at the right place.
For regular updates on the activities around the encyclopedia and buyer's guide, follow our LinkedIn showcase page on Encyclopedia & Buyer's Guide.