The RP Photonics Digital Marketing Solution
Why advertise with RP Photonics?
RP Photonics offers the most effective online marketing of photonics products such as optical components and systems, laser sources and amplifier systems, optoelectronic devices, light sources, optical materials and photonics applications:
Generate more sales leads
than with any other photonics website!
based on its popular Encyclopedia and Buyer's Guide,
which get around 3 million page views per year,
RP Photonics enables you to reach your goals!
You surely know that elsewhere digital marketing often doesn't work: insufficient traffic despite substantial work, ending in frustration. But RP Photonics is different: we have a very effective
Video Explaining Digital Marketing with RP Photonics
This video explains how your digital marketing becomes effective: by choosing the right platform and using the appropriate type of advertisement. The crucial point is to realize what users of a buyer's guide need, and to present exactly that information at the right place.
What is RP Photonics?
Founded by RP = Dr. Rüdiger Paschotta in 2004, RP Photonics is an internationally renowned company in the field of photonics, offering photonics marketing services, technical consulting and simulation and design software.
RP Photonics stands out with its hugely successful and highly reputed photonics website. The key element is the famous RP Photonics Encyclopedia, which has be entirely authored by Dr. Paschotta since 2004 and is under continuous further development. We have excellent search engine rankings and enormous traffic – around 3 million page views per year.
Note: Do not confuse RP Photonics (domain rp-photonics.com) with Photonics Media (domain photonics.com), a US company which is also engaged in photonics marketing. They are strong in print advertising (which we do not offer) based on their well established trade journals, while we have by far stronger digital marketing offers for generating sales leads for photonics products.
How We Do Successful Product Marketing
In the following, we explain how RP Photonics achieves that:
1. RP Photonics offers the industry-leading photonics website.
| RP Photonics Encyclopedia | Our acclaimed RP Photonics Encyclopedia covers scientific and technical fields like optics and optoelectronics, laser technology, fiber optics, nonlinear optics, lightwave communications, imaging, optical metrology, quantum technology and spectroscopy. | |
| RP Photonics Buyer's Guide | Our encyclopedia is closely linked with the RP Photonics Buyer's Guide, which is the ideal photonics marketplace: there is a direct correspondence between Encyclopedia articles and lists of suppliers, for example: Encyclopedia article on laser diodes ⇆ suppliers for laser diodes. |
|
| Virtual Exhibition | The nicely made RP Photonics Virtual Exhibition shows the supplier landscape in another way. It is closely connected with the Buyer's Guide and serves everybody for 365 days a year. |
Our unique information resource is of great value for anyone working in photonics – and totally for free for the users!
2. Your target audience is there.
| Unparalleled popularity | Tens of thousands of photonics professionals use it: personnel in scientific research and industrial R & D, business staff, laser market experts, etc. Users are from industry and science – who else would use such a resource? Many are fans of the Encyclopedia, using it very regularly. The Encyclopedia and Buyer's Guide receive around 3 million page views per year! |
| Search engine rankings | We enjoy exceptional search engine rankings for numerous photonics keywords, since search engines recognize the quality and popularity of our resource. |
| Audience match | This website is entirely made for and used by photonic professionals, both in industry and in scientific research. |
Use Ticker
3. We have a well working concept.
| Proven concept | We understand precisely how our Buyer's Guide works for its users. Based on that, we have developed a proven digital marketing concept which lets that resource work for our advertising customers, using our advertising package. |
| How it works | The crucial aspect: users confronted with a huge number of suppliers need to produce a short list for closer inspection. For that, they primarily use product information, which is presented only by those using our ad package. The much improved chance to survive the pre-selection means correspondingly more sales leads. |
Other marketing concepts, primarily based on yellow-pages effects, cannot remotely reach that effectiveness.
4. We consistently deliver.
Many companies of all sizes are working effectively with us and are happy to renew the advertising package every year. They have learned that here you get a better deal than anywhere else:
- many more referrals to your website (followed by requests for quotations) than from other buyer's guides, or in fact from any other photonics website
→ effective lead generation (learn how to measure referral traffic) - high quality of traffic, since our resource is used by experts
- far better value for your money
- excellent service: get your ads set up easily
- also giving you valuable advice, e.g. on how to improve product descriptions
- honest and trustworthy throughout the entire process
The vast majority of advertisers prolongs their advertising package year for year – because it works!
How to make this work for you?
Here are the simple steps to get it done:
Learn about the RP Photonics offer.
This page explains why RP Photonics is the clearly leading partner for digital marketing of photonics products.
Our offer is simple: there is just one advertising package which lets you use all features and generate far more referral traffic to your website than with any other digital resource in photonics.
Learn about the
Any remaining questions or concerns?
You are welcome to talk directly to Dr. Paschotta (RP), who has developed the whole system and understands how digital marketing in photonics works. He will be happy to evaluate your needs and will diligently assist you.
Of course, you can also send your questions by e-mail to .
Fill out your form.
You can most conveniently deliver the inputs for the advertising package through a form, although we also accept materials sent by e-mail to .
If your company is listed already, you will find it in the selection box below, which directly takes you to the form:
Otherwise, please use the registration form for new suppliers.
Further steps – we get started fast!
When you sent us the information for the advertising, the further steps are:
- We will ask you to informally confirm your consent with (a) our user-friendly Terms and Conditions and (b) the cost (by e-mail).
- Once we have sufficient data (in particular, the product descriptions and images), we will display at least a preliminary form of your enhanced entries. Your referral traffic will rise steeply!
- In the following few days, we can together complete and fine-tune your entries, e.g. utilizing additional features of the advertising package.
- When everything is set up, we will send our invoice (for payment via bank transfer).
- Some time before the advertising period is over, we will ask you about the renewal for the next 12 months. You can then decide based on your overall experience and the obtained statistical data.
Note that we currently offer a free trial – not of the whole advertising package, but of its key feature: publishing product descriptions. You can have that for three product categories during two months.