Buyer's Guide … the one with the Encyclopedia!

RP Photonics Marketing News

Here we publish (a couple of times per year) the following types of information in the form of an informative and useful blog:


Articles in Reverse Chronological Order

Note that there is also a list of articles grouped by topics.

2021-10-06

Technical and Non-technical Requirements for Successful Websites

Many supplier websites exhibit a number of deficiencies which affect usability or make a poor impression. The article gives some hints concerning aspects to be checked.

2021-07-23

Helpful Information, the Key Aspect of Successful Product Marketing

It is explained why helpful information is key in marketing for business to business. The crucial point is to provide product information required by potential buyers in their search for suitable suppliers.

2021-03-29

Good and Bad Reasons Not to Use a Buyer's Guide for Product Marketing

There are plenty of reasons not to use a photonics buyers guide for your product marketing; many of those are valid in many cases, but they can be completely wrong in other cases. The article discusses a number of common concerns and opinions.

2021-03-02

Search Engine Optimization in the Context of Digital Marketing

Search engine optimization is important for effective digital marketing. Nowadays, it mostly means optimizing the content for the users, plus caring about some other factors such as page speed and responsive design. Buyers guide listings are useless in terms of SEO, but nevertheless very important for attracting quality traffic.

2021-02-04

Application Notes, Case Studies and White Papers for the Digital Marketing of Photonics Products

Certain types of technical documents such as application notes, case studies and white papers can be highly useful for the digital marketing in various ways. One may attract technically interested people, strengthen the own reputation, develop new use cases and new ideas.

2020-11-06

The RP Photonics Virtual Exhibition

We have introduced the RP Photonics Virtual Exhibition on the RP Photonics website. This is fully integrated with the RP Photonics Buyers Guide and the RP Photonics Encyclopedia. The article explains the concept and how various parties can benefit.

2020-09-23

Webinar: Effective Digital Product Marketing in Photonics

RP Photonics offers an interesting and informative webinar. Here you can see how you can maximize your chances to get the desired attention for your company and products.

2020-09-16

How to Attract Users of the RP Photonics Buyer's Guide to Your Supplier Website

Users searching for suitable suppliers in a buyers guide need to make a pre-selection of suppliers which can be looked at more closely. The crucial instrument of a supplier for surviving that pre-selection is to publish a product description, which does not only attract attention but also aids that decision process.

2020-07-08

Time to Start Digital Marketing with RP Photonics – with a Discount

RP Photonics currently offers a discount on its ad package for the RP Photonics Buyers Guide in order to help companies in the coronavirus crisis.

2020-04-01

Photonics Marketing in Times of the Coronavirus Crisis

While the importance of marketing remains crucial in times of a crisis, we are deprived of some of the instruments and also need to be particularly careful to spend advertising money wisely. This article presents some thoughts which will hopefully support wise decisions.

2019-07-11

Up to 100 Product Listings Even With Free Entries

We now allow 100 (instead of only 10) product listings in the RP Photonics Buyers Guide even for suppliers not having our ad package.

2018-11-20

Comprehensive Improvements of the RP Photonics Buyer's Guide

In October 2018, we have substantially revised the buyers guide and the advertising offers. We have also further improved the design of the whole website.

2018-11-19

The Relevance of Photonics Buyer's Guides for Users and Advertisers

It is discussed in which ways buyers guides in the area of photonics are relevant for users (buyers) and for suppliers (advertisers). Also, practical criteria for selecting a suitable resource are given. Further, the article explains important fundamental aspects of branding and lead generation.

2018-11-12

New Articles on Marketing in Photonics

We have published several comprehensive articles on marketing in photonics.

Articles Grouped by Topics

(Click on the headings to open or close the sections.)

Business

2021-03-29

Good and Bad Reasons Not to Use a Buyer's Guide for Product Marketing

There are plenty of reasons not to use a photonics buyers guide for your product marketing; many of those are valid in many cases, but they can be completely wrong in other cases. The article discusses a number of common concerns and opinions.

2021-02-04

Application Notes, Case Studies and White Papers for the Digital Marketing of Photonics Products

Certain types of technical documents such as application notes, case studies and white papers can be highly useful for the digital marketing in various ways. One may attract technically interested people, strengthen the own reputation, develop new use cases and new ideas.

2020-09-23

Webinar: Effective Digital Product Marketing in Photonics

RP Photonics offers an interesting and informative webinar. Here you can see how you can maximize your chances to get the desired attention for your company and products.

2020-07-08

Time to Start Digital Marketing with RP Photonics – with a Discount

RP Photonics currently offers a discount on its ad package for the RP Photonics Buyers Guide in order to help companies in the coronavirus crisis.

2020-04-01

Photonics Marketing in Times of the Coronavirus Crisis

While the importance of marketing remains crucial in times of a crisis, we are deprived of some of the instruments and also need to be particularly careful to spend advertising money wisely. This article presents some thoughts which will hopefully support wise decisions.

2018-11-19

The Relevance of Photonics Buyer's Guides for Users and Advertisers

It is discussed in which ways buyers guides in the area of photonics are relevant for users (buyers) and for suppliers (advertisers). Also, practical criteria for selecting a suitable resource are given. Further, the article explains important fundamental aspects of branding and lead generation.

Features

2020-11-06

The RP Photonics Virtual Exhibition

We have introduced the RP Photonics Virtual Exhibition on the RP Photonics website. This is fully integrated with the RP Photonics Buyers Guide and the RP Photonics Encyclopedia. The article explains the concept and how various parties can benefit.

2019-07-11

Up to 100 Product Listings Even With Free Entries

We now allow 100 (instead of only 10) product listings in the RP Photonics Buyers Guide even for suppliers not having our ad package.

2018-11-20

Comprehensive Improvements of the RP Photonics Buyer's Guide

In October 2018, we have substantially revised the buyers guide and the advertising offers. We have also further improved the design of the whole website.

Insight

2021-10-06

Technical and Non-technical Requirements for Successful Websites

Many supplier websites exhibit a number of deficiencies which affect usability or make a poor impression. The article gives some hints concerning aspects to be checked.

2021-07-23

Helpful Information, the Key Aspect of Successful Product Marketing

It is explained why helpful information is key in marketing for business to business. The crucial point is to provide product information required by potential buyers in their search for suitable suppliers.

2021-03-29

Good and Bad Reasons Not to Use a Buyer's Guide for Product Marketing

There are plenty of reasons not to use a photonics buyers guide for your product marketing; many of those are valid in many cases, but they can be completely wrong in other cases. The article discusses a number of common concerns and opinions.

2021-03-02

Search Engine Optimization in the Context of Digital Marketing

Search engine optimization is important for effective digital marketing. Nowadays, it mostly means optimizing the content for the users, plus caring about some other factors such as page speed and responsive design. Buyers guide listings are useless in terms of SEO, but nevertheless very important for attracting quality traffic.

2021-02-04

Application Notes, Case Studies and White Papers for the Digital Marketing of Photonics Products

Certain types of technical documents such as application notes, case studies and white papers can be highly useful for the digital marketing in various ways. One may attract technically interested people, strengthen the own reputation, develop new use cases and new ideas.

2020-09-23

Webinar: Effective Digital Product Marketing in Photonics

RP Photonics offers an interesting and informative webinar. Here you can see how you can maximize your chances to get the desired attention for your company and products.

2020-09-16

How to Attract Users of the RP Photonics Buyer's Guide to Your Supplier Website

Users searching for suitable suppliers in a buyers guide need to make a pre-selection of suppliers which can be looked at more closely. The crucial instrument of a supplier for surviving that pre-selection is to publish a product description, which does not only attract attention but also aids that decision process.

2018-11-12

New Articles on Marketing in Photonics

We have published several comprehensive articles on marketing in photonics.