New Articles on Marketing in Photonics
Posted on 2018-11-12 in the RP Photonics Marketing News (available as e-mail newsletter!)
Permanent link: https://www.rp-photonics.com/marketing_news_2018_11_12.html
Abstract: We have published several comprehensive articles on marketing in photonics.
We have published several comprehensive articles on marketing in photonics – not only discussing advertising possibilities which we offer ourselves, but trying to give a comprehensive overview on available options and also presenting many potentially helpful thoughts in this area.
Note also that we have published a useful glossary on photonics marketing. This accurately explains a wide range of relevant terms. Some examples: anchor text, inbound link, bounce rate, call to action, corporate identity, sales leads.