New Articles on Marketing in Photonics

Posted on 2018-11-12 as part of the RP Photonics Marketing News (available as e-mail newsletter!)

Permanent link: https://www.rp-photonics.com/marketing_news_2018_11_12.html

Author: Dr. Rüdiger Paschotta, RP Photonics AG

Abstract: We have published several comprehensive articles on marketing in photonics.

We have published several comprehensive articles on marketing in photonics — not only discussing advertising possibilities which we offer ourselves, but also giving a comprehensive overview of available options and presenting many helpful thoughts in this area.

Note also that we have published a useful glossary on photonics marketing. This accurately explains a wide range of relevant terms. Some examples: anchor text, inbound link, bounce rate, call to action, corporate identity, sales leads.

This article is a posting of the RP Photonics Marketing News, authored by Dr. Rüdiger Paschotta. You may link to this page, because its location is permanent.

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