New Articles on Marketing in Photonics
We have published several comprehensive articles on marketing in photonics – not only discussing advertising possibilities which we offer ourselves, but trying to give a comprehensive overview on available options and also presenting many potentially helpful thoughts in this area.
Note also that we have published a useful glossary on photonics marketing. This accurately explains a wide range of relevant terms. Some examples: anchor text, inbound link, bounce rate, call to action, corporate identity, sales leads.
This article is a posting of the RP Photonics Marketing News, authored by Dr. Rüdiger Paschotta. You may link to this page, because its location is permanent.
Note that you can also receive the articles in the form of a newsletter or with an RSS feed.
Questions and Comments from Users
Here you can submit questions and comments. As far as they get accepted by the author, they will appear above this paragraph together with the author’s answer. The author will decide on acceptance based on certain criteria. Essentially, the issue must be of sufficiently broad interest.
Please do not enter personal data here; we would otherwise delete it soon. (See also our privacy declaration.) If you wish to receive personal feedback or consultancy from the author, please contact him, e.g. via e-mail.
By submitting the information, you give your consent to the potential publication of your inputs on our website according to our rules. (If you later retract your consent, we will delete those inputs.) As your inputs are first reviewed by the author, they may be published with some delay.
Share this with your friends and colleagues, e.g. via social media:
These sharing buttons are implemented in a privacy-friendly way!