Comprehensive Improvements of the RP Photonics Buyer's Guide
Posted on 2018-11-20 in the RP Photonics Marketing News (available as e-mail newsletter!)
Permanent link: https://www.rp-photonics.com/marketing_news_2018_11_20.html
Abstract: In October 2018, we have substantially revised the buyers guide and the advertising offers. We have also further improved the design of the whole website.
In October 2018, we have (a) substantially revised the buyer's guide and the advertising offers and (b) further improved the design of the whole website.
Since then, we have further improved the buyer's guide for our advertisers:
- The supplier ads have been better integrated into the encyclopedia.
- For every advertiser, one special promotion is included in the ad package.
- Suppliers can now publish a company slogan, which appears in the company profile and on all supplier listings.
RP Photonics has great ambitions concerning its online marketing activities. It has already built up the website with the highest popularity and the highest search engine ranking of all websites in the area of photonics, optics and laser technology. Based on that, it is in the position to offer the most attractive advertising packages in this technical area. We expect substantial growth, as increasing numbers of marketing people are becoming aware of our great resource and use it for their product marketing.