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Webinar: Effective Digital Product Marketing in Photonics

Dr. Rüdiger Paschotta

Save the date: on October 13, 2020 (9:00 AM PT, 12:00 AM ET, 18:00 CET) we will offer an interesting and informative webinar titled Effective Digital Product Marketing in Photonics.

A key question for photonics marketing professionals is not whether digital marketing is important – that should be clear by now –, but how to do it in an effective way. For that, it is not sufficient to analyze how many professionals use which digital platform, although that is certainly a good start. In addition, you need to understand how users interact with digital platforms and how their decision process works.

You will see that the usual yellow-pages approach – here and there placing various bells and whistles in order to grab more attention – is not necessarily effective; the chances of getting strong attention depend very much on what readers have in mind at the moment. A crucial point is often to reach them exactly when they are looking for certain information – for example, when making a pre-selection of potential suppliers, the websites of which they want to look through. Being present effectively at that moment with suitable information – a concise and convincing product description – is the route to success.

After the presentation (roughly 45 minutes), you will also have the opportunity to get your questions answered in the following Q&A session. Your critical comments are also welcome!

I will personally deliver that webinar, and I am confident that you will find it worthwhile to spend your time with that. You will see how to maximize your chances to acquire valuable attention of professionals, and also how much thought and insight are behind the construction of our powerful photonics resource.

So I recommend: register for the webinar in order to get the link for joining it and two reminder e-mails to make sure you won't miss it. (We will use the entered data only for the indicated purpose – no risk of getting your mailbox flooded!)

(Addition of 2020-10-15: you can now view the recording of the webinar on the website of

This article is a posting of the RP Photonics Marketing News, authored by Dr. Rüdiger Paschotta. You may link to this page, because its location is permanent.

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