Photonics Marketing in Times of the Coronavirus Crisis

Posted on 2020-04-01 as part of the Photonics Spotlight (available as e-mail newsletter!)

Permanent link: https://www.rp-photonics.com/spotlight_2020_04_01.html

Author: Dr. Rüdiger Paschotta, RP Photonics AG

Abstract: While the importance of marketing remains crucial in times of a crisis, we are deprived of some of the instruments and also need to be particularly careful to spend advertising money wisely. This article presents some thoughts which will hopefully support wise decisions.

NOTE: This article was originally distributed as part of the Photonics Spotlight, but has later been moved to the RP Photonics Marketing News - you find it here.

This article is a posting of the Photonics Spotlight, authored by Dr. Rüdiger Paschotta. You may link to this page and cite it, because its location is permanent. See also the RP Photonics Encyclopedia.

Note that you can also receive the articles in the form of a newsletter or with an RSS feed.

Questions and Comments from Users

Here you can submit questions and comments. As far as they get accepted by the author, they will appear above this paragraph together with the author’s answer. The author will decide on acceptance based on certain criteria. Essentially, the issue must be of sufficiently broad interest.

Please do not enter personal data here. (See also our privacy declaration.) If you wish to receive personal feedback or consultancy from the author, please contact him, e.g. via e-mail.

By submitting the information, you give your consent to the potential publication of your inputs on our website according to our rules. (If you later retract your consent, we will delete those inputs.) As your inputs are first reviewed by the author, they may be published with some delay.