Photonics Marketing In Times Of the Coronavirus Crisis

Posted on 2020-04-01 as part of the Photonics Spotlight (available as e-mail newsletter!)

Permanent link: https://www.rp-photonics.com/spotlight_2020_04_01.html

Author: Dr. Rüdiger Paschotta, RP Photonics AG, RP Photonics AG

Abstract: While the importance of marketing remains crucial in times of a crisis, we are deprived of some of the instruments and also need to be particularly careful to spend advertising money wisely. This article presents some thoughts which will hopefully support wise decisions.

NOTE: This article was originally distributed as part of the Photonics Spotlight, but has later been moved to the RP Photonics Marketing News - you find it here.

This article is a posting of the Photonics Spotlight, authored by Dr. Rüdiger Paschotta. You may link to this page and cite it, because its location is permanent. See also the RP Photonics Encyclopedia.

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