AI Features for Advertisers
RP Photonics offers several AI-based features on its website – partly for users, partly for advertisers (explained here).
AI Assistant for Product Descriptions
The key feature of our advertising package is to publish product descriptions, which then appear at various locations:
- in the lists of suppliers for the chosen product categories
- on the supplier's profile page
- and even in related encyclopedia articles
The description texts should be optimized for usability, which implies good language, clear statements, appropriate length, and various other aspects. Here, our new AI-based assistant can help a lot. It has been instructed to consider all the advice which we give to our clients. We have integrated that assistant very conveniently into the forms (e.g. the registration form for new suppliers): You can see the modified description, compare it with your original one, and edit it further.