The RP Photonics Advertising Package

This is the crucial feature of the Advertising Package; for your decision, you may fully focus on that.

For each product category, you can display a product description with links to product-specific pages, plus (new!) up to 5 media (images or videos). These will be shown in three places:

1. on your company profile page (section (2))
2. on the buyer's guide page with suppliers for a specific product category (example: laser diodes)
3. in related encyclopedia articles, if there are any (example: laser diodes)

In addition, even on the profiles of other (non-advertising) suppliers, your product description appears when one hovers on your company name, displayed as an “alternative supplier”.

This does not only give you much stronger exposure; it also multiplies the referral traffic to your website. See the measured data below.

Note: We require only one description for each product category — not one for each individual product model, which would mean vastly more work!

Proven Results

The result is that far more referral traffic is generated for companies publishing their product descriptions:

Every supplier has a profile page giving an overview of the company and its products (see the profile page of TOPTICA Photonics as an example). With the Advertising Package, that page looks considerably better and carries much more information:

• Your profile can present your company logo, slogan and a company description. The description can be several sentences long and can contain links to specific pages on your website.
• We can display additional contact information for other countries if you have subsidiaries there.
• We can display an image (up to 1200 × 800 px) — for example, a photograph of your main building, one of your exhibition booths, a group of products or simply a fitting illustration.
• We present a table with descriptions and images for all your product categories. (With a free entry only, here instead we display alternative suppliers for those products; see an example.)
• You can also display links to your social media pages (LinkedIn, YouTube, Vimeo) and a quality certificate (e.g. ISO 9001).
• You can list several company news items — each one with a title, linked to a page e.g. on your website.
• As a manufacturer, you can list your distributors, or as a distributor, you can list the companies you represent.
• We will announce your participation in upcoming exhibitions, if you tell us about them.

You also get far more visibility in the list of all suppliers.

With the Advertising Package, you get a much enhanced booth in the RP Photonics Virtual Exhibition — more precisely, one booth in each exhibition hall for which you have registered at least one product category. (Each hall corresponds to one top-level product category.) Such a booth is substantially larger and displays your logo and images.

The mini-profile which pops up when somebody clicks on your booth symbol is also substantially improved.

Your booth also carries special promotion buttons — for company or product news, or for a company video. When somebody clicks on such a button, we display some additional information and a link, e.g. to a page on your website. You can use these throughout the year and change their details whenever you wish.

One white paper or video promotion is included in the Advertising Package. We place a preview in the corresponding Encyclopedia article, so that it is seen by exactly those readers who are interested in that specific topic.

The Advertising Package includes a skyscraper banner which can be displayed in the right column of the Buyer's Guide pages (see the right side of this page as an example — many are our own ads).

Whenever a page of the Buyer's Guide or the Encyclopedia is called, the web server randomly selects one of the banners.

Our pages for specific product categories (example: for Q-switched lasers) present featured suppliers (advertisers) not only in standard HTML, but also as machine-readable structured data optimized for AI systems.

That way, your product information reaches not only human readers. AI assistants such as ChatGPT and Perplexity access these pages frequently when users ask questions like “Who supplies thin-film polarizers?”

Advertisers can therefore also appear in AI-generated answers — at the moment when somebody is actually looking for such a product. We have of course no influence on what those systems finally present to their users, but we can make sure that they find accurate and well-structured information about your products.

When you advertise, you will want to monitor the results. Therefore, we provide detailed statistical data to every customer with an Advertising Package. You obtain a private web link, protected by a secret code, with which you can access your statistics at any time. The data are updated at the beginning of each month.

The provided statistical data include at least the following:

• Traffic by pages: number of page views and referrals to the supplier's website — for the company profile, for each supplier page for a product of the supplier, and for each Encyclopedia article in which an ad of the supplier appears. These data are the sums from the beginning of the current advertising period to the previous month.
• Traffic by months: number of page views and referrals by month for up to 36 months (possibly even beyond the beginning of the advertising). The information includes data for the company profile and sums for all supplier pages and for all Encyclopedia articles.

We also strongly encourage you to check the statistics of your own web server. That way you can see for yourself how much traffic you get from us compared with other sources — for example, other buyer's guides. We consider that the most meaningful comparison, and we are confident about the outcome.

We do about two LinkedIn postings per week, where we mention one of the advertisers. (Those also being sponsors of the RP Photonics Encyclopedia appear more often.)

The cost per year:

• basic price: 2500 CHF (2650 EUR, 3100 USD)
• add 80 CHF (85 EUR, 100 USD) for each product category up to 50
• add 50 CHF (55 EUR, 60 USD) for each further category (beyond 50)

We do not charge any commissions on your sales, so you fully keep your profit margin.

On another page, we explain the cost of sponsoring of the RP Photonics Encyclopedia. For example, Gold sponsor status costs 6400 CHF (6800 EUR, 8000 USD) per year.

The advertising period is normally one year. Some weeks before it ends, we contact you and suggest a renewal, so that you can decide based on your statistical data and your overall experience.

• If you do not respond within 4 weeks, the advertising is renewed automatically and we send an invoice.
• Even then, you can still cancel that renewal within 7 days after receiving the invoice — a brief email is sufficient.

We state this openly because you should know exactly what happens if a message of ours is lost or overlooked in a busy period. We will never quietly extend an order and then insist on payment. In other words: We do not want anyone to pay for unwanted services just because of overlooking a message.

If you are not yet advertising in the RP Photonics Buyer's Guide, we suggest the following:

• Try it out either for 6 or even only 3 months, paying 50% or 25% of the yearly fee, respectively.
• Thereafter, make your final decision based on the statistical data and your overall impression.

The vast majority of advertisers who tried that then decided to stay with us — often for many years.

We offer a discount of 25% for small businesses. The criterion is simple: a turnover below 100,000 CHF (roughly 115,000 USD) in the last business year. This lets us support young start-ups and one-person consulting companies, for example.

Apart from that, we give no discounts. We consider it unfair to reduce the price for those who ask for it while others pay the full amount. Our prices are the same for everyone, and they have remained stable even in times of substantial inflation.

Note: this small-business discount has replaced our earlier start-up discount, which was based on the age of a company rather than its size. See the separate page for details.

You can most conveniently deliver the inputs for the Advertising Package through a form, although we also accept materials sent by email to .

If your company is listed already, you will find it in the selection box below, which directly takes you to the form:

Otherwise:

Register your company

Once you have sent us the information for your advertising, the further steps are:

• We will ask you to confirm informally, by email, your consent to (a) our Terms and Conditions and (b) the cost.
• As soon as we have sufficient data (in particular, the product descriptions and images), we will display at least a preliminary form of your enhanced entries. Typically, your referral traffic starts rising as soon as those go live.
• Over the following few days, we can complete and fine-tune your entries together, e.g. making use of additional features of the Advertising Package.
• When everything is set up, we will send our invoice (for payment via bank transfer).
• Some weeks before the advertising period is over, we will ask you about the renewal for the next 12 months, so that you can decide based on your overall experience and the obtained statistical data. Please note how renewal works if you do not respond.